Keep It Simple Stupid

Ever wondered where that phrase came from? I’ve heard and read many different versions over the years but I’m going with this one. A guy called Kelly Johnson – lead engineer at Lockheed, the aircraft engineering outfit –   Anyway, he instructed his team that whatever aircraft they made had to be something that could … Read more

When You Don’t Know What To Write, Don’t.

(Isn’t that a beautiful machine? 100 years old & in perfect working order. Sadly not mine. I don’t sew FYI, but I do appreciate beauty)   Why have I plonked a photo of a sewing machine there?  Because today I’d like to share a tip from what I believe was the world’s first direct response ad. … Read more

Less Is MORE Amigo

“The fewer the words, the better the prayer” – Martin Luther King.  Amen.  Are you guilty of rambling on when you write something? An email, web page copy? Your resignation letter? even a ‘Dear John’ note? (I am too. I know! You’d think I’d have had it beaten out of me by now wouldn’t you? … Read more

Meet Jess…

You might remember I mentioned her yesterday aka Cantankerous Cat? She’s 14. To be fair, the definition of cantankerous is “bad tempered, argumentative & un-co-operative so maybe I was a bit harsh. She’s certainly bloody infuriating, but as Meatloaf once declared, 2 out of 3 ain’t bad.  She definitely doesn’t like being picked up (I … Read more

Close but no cigar…

Damn that hurts, the search for the Holy Grail goes on… Earlier this morning, after letting our cantankerous old cat out and in between making my wife’s coffee, then her lunch (for later) and defrosting her car (in April?) I was hurriedly checking my emails as per. Anyway, one of my mentors introduced me to … Read more

Why Should Anyone Want Regular Emails From You?

 (By ‘anyone’ I mean your prospects & clients)  Why though? Because you’re ‘good people’? You have a nice smile?  Or is it because you’re really funny? It could be all those things, I’m sure it is. But… Unlikely if we’re honest (sorry) – truth is they already get enough stuff in their email without you … Read more

How to start email marketing from scratch…

You know how I’m always imploring you to send regular & consistent emails to your prospects and clients?  But what if you have nothing set up right now, zilch.  There are 2 scenarios:  You have email addresses for prospects but have never done anything with them, marketing wise. Well, maybe or two sporadic emails but … Read more

Are you the Billy Graham of YOUR world?

Go on, who the hell is Billy Graham? OK fair enough.  He was arguably the most famous pastor and Christian evangelist in America and the rest of the world for over 60 years before he died in 2018 at the grand old age of 99.  His audience was huge, regularly selling out massive stadiums wherever … Read more